Content Marketing School (Best Online Course)

1

How Content Marketing School Will Make You 4 figures in 7 days
- Welcome To Content Marketing School
2

Why Content Marketing? (Skills Needed)
- What is Content Marketing?
- Benefits of Content Marketing
- Why Google loves fresh and Quality Content
- Content Marketing Case Studies
3

How To Audit a Website
- Questions To Ask A Client
- Questions To Ask A Client (Download)
- Tools Needed For A Website Audit
- Digging Deeper Into Questions (Putting Them To Work)
- Audit The Industry
- Audit Section Quiz
4

Content Marketing Strategy
- Post-Audit, Where To Start?
- Content Marketing Best Practices
- Developing KPI's To Track
- Creating KPI's Together
- Incomplete Strategy..?
- Strategy Section Quiz
5

Audience Intelligence (Building Buyer Personas)
- Why Buyer Personas Are Important
- Questions To Guide Business Owners To Find Ideal Customers
- Questions Guide A Client in Finding Ideal Customer (Download)
- What is Your Audience Searching For?
- Where Does Your Audience Hangout?
- Building Our Buyer Persona (Together)
- Audience Intelligence Section Quiz
6

Competitor Research
- Identifying Competitors
- What is Our Competition's Focus?
- Content Gaps (That the Competition is Missing)
- Carving Out A Niche In The Industry
- Being Able To Audit Any Industry
- Competitor Research Section Quiz
7

Becoming a Content Marketing Practitioner (Most Important Section)
- Becoming A Practitioner
- Day in the Life of a Content Marketer
- Content Calendar (LET'S GO!!!)
- Trango's Content Calendar (Under Construction)
- Diving Deep into the Content Calendar
- Creating Outlines
- SERP Research
- Content Creation
- Working With a Team or Client Effectively
- Practitioner Section Quiz
8

Distribution
- Getting Ready to Start Content Marketing Campaign
- Youtube and Blogs (All You Need!)
- Repurposing Content
- Distribution Section Quiz
9

Measuring Success / Refining and Improving
- What We'll Cover / Checking in On KPI's
- How are our KPI's Lookin?
10

Building a Project, Finding Work, Getting PAID
- Bonus Section [Make Money!!!]
- Prospecting
- How to Write Cold Emails or Cold Phone Calls
- Giving You My Email Template
- Cold Email Template (Download)
- Getting Your Own Case Studies
- How To Craft a Content Marketer's Resume
- Freelancing as a Content Marketer (Live Job App Submission)
- Welcome to the Content Marketing Community

Content Marketing School

Content Marketing School is meant for a range of individuals, from young hustlers looking to start their own digital agency, to forward thinking marketers that want to have this skillset and get a content marketing job before everyone else catches on

Course curriculum

How Content Marketing School Will Make You 4 figures in 7 days

Why Content Marketing? (Skills Needed)

How To Audit a Website

Content Marketing Strategy

Audience Intelligence (Building Buyer Personas)

Competitor Research

Becoming a Content Marketing Practitioner (Most Important Section)

Distribution

Measuring Success / Refining and Improving

Building a Project, Finding Work, Getting PAID