Content Marketing School (Best Online Course)
Content Marketing School
Content Marketing School is meant for a range of individuals, from young hustlers looking to start their own digital agency, to forward thinking marketers that want to have this skillset and get a content marketing job before everyone else catches on
1
Welcome To Content Marketing School
2
What is Content Marketing?
Benefits of Content Marketing
Why Google loves fresh and Quality Content
Content Marketing Case Studies
3
Questions To Ask A Client
Questions To Ask A Client (Download)
Tools Needed For A Website Audit
Digging Deeper Into Questions (Putting Them To Work)
Audit The Industry
Audit Section Quiz
4
Post-Audit, Where To Start?
Content Marketing Best Practices
Developing KPI's To Track
Creating KPI's Together
Incomplete Strategy..?
Strategy Section Quiz
5
Why Buyer Personas Are Important
Questions To Guide Business Owners To Find Ideal Customers
Questions Guide A Client in Finding Ideal Customer (Download)
What is Your Audience Searching For?
Where Does Your Audience Hangout?
Building Our Buyer Persona (Together)
Audience Intelligence Section Quiz
6
Identifying Competitors
What is Our Competition's Focus?
Content Gaps (That the Competition is Missing)
Carving Out A Niche In The Industry
Being Able To Audit Any Industry
Competitor Research Section Quiz
7
Becoming A Practitioner
Day in the Life of a Content Marketer
Content Calendar (LET'S GO!!!)
Trango's Content Calendar (Under Construction)
Diving Deep into the Content Calendar
Creating Outlines
SERP Research
Content Creation
Working With a Team or Client Effectively
Practitioner Section Quiz
8
Getting Ready to Start Content Marketing Campaign
Youtube and Blogs (All You Need!)
Repurposing Content
Distribution Section Quiz
9
What We'll Cover / Checking in On KPI's
How are our KPI's Lookin?
10
Bonus Section [Make Money!!!]
Prospecting
How to Write Cold Emails or Cold Phone Calls
Giving You My Email Template
Cold Email Template (Download)
Getting Your Own Case Studies
How To Craft a Content Marketer's Resume
Freelancing as a Content Marketer (Live Job App Submission)
Welcome to the Content Marketing Community